Privacy policy
Last updated: 14 May 2026
Nobody's Princess (we, our, or us) operates this store and website at nobodysprincess.com.au, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the Services). Nobody's Princess is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described.
Personal information we collect or process
When we use the term personal information, we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories, including inferences drawn from this information, depending on how you interact with the Services and where you live:
- Contact details including your name, address, billing address, shipping address, phone number, and email address
- Account information including your username, password, security questions, preferences and settings (where you create an account)
- Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions
- Size and fit information including any measurements (height, bust, waist, hip, inseam) and recommended sizes you submit through our Size Recommender tool
- Fit Quiz responses including the answers you select in our Fit Quiz (such as body shape, height band, and style preferences) and the product recommendation you receive
- Communications with us including the information you include in customer support enquiries, replies to marketing emails, and social media messages
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers
- Usage information including how and when you interact with or navigate the Services
Payment information is processed by Shopify Payments and our additional payment partners (Afterpay, PayPal, Apple Pay, and Google Pay, depending on the option you choose at checkout). We do not store your full credit card or financial account details on our systems.
How we collect personal information
We collect personal information from the following sources:
- Directly from you when you create an account, place an order, use our Size Recommender or Fit Quiz, sign up to our email list, contact us, or otherwise provide information
- Automatically through the Services when you use our website, including through cookies and similar storage technologies
- From our service providers such as Shopify, Klaviyo, and other third parties we use to operate our business
- From our partners or other third parties such as marketing partners and analytics providers
How we use your personal information
Depending on how you interact with us, we may use personal information for the following purposes:
- Provide, tailor, and improve the Services — fulfilling your orders, processing payments, managing your account, arranging shipping, handling returns and exchanges, recommending products and sizes, and delivering a customised shopping experience
- Marketing and advertising — sending you marketing emails, showing you relevant ads, and tailoring promotional content based on your interests and previous interactions with our store, where you have opted in
- Security and fraud prevention — authenticating accounts, protecting our store, detecting and investigating suspicious activity, and securing our Services
- Communicating with you — providing customer support, answering enquiries, and maintaining our business relationship with you
- Legal reasons — complying with applicable law, responding to lawful requests from authorities, enforcing our terms, and defending legal claims
Size Recommender tool
Our Size Recommender helps you find the right size in our garments based on the measurements you enter. We handle data from the Size Recommender differently depending on whether you choose to enter your email at the end.
Saved in your browser
When you submit your measurements, we save them in your browser's local storage so that if you visit another size guide page (for example, moving from snow pants to jackets), the recommender remembers your measurements and can suggest your size without you needing to re-enter them. This data stays on your device. We don't see it, we can't access it, and it's automatically cleared when you close your browser tab. This is essential to providing you with a connected sizing experience across our size guides.
If you don't enter your email
When you submit the recommender without providing an email, your measurements (height, waist, hip, chest where relevant), your sport selection, the page you submitted from, the recommended size, and the date and hour of submission are saved to our anonymous research store. This data is not linked to your name, email, IP address, browser, or location, and we have no way to identify you from it. We use it to refine the accuracy of our recommender over time and understand how our sizing serves different bodies.
Because there is nothing tying this data to you personally, we cannot retrieve or delete an individual submission later — the data is not linked to anything that could identify it as yours.
If you enter your email
If you choose to enter your email to receive a copy of your measurements, we'll send you an email with your details and recommended size. If you also tick the option to save your measurements to your profile, we'll store them in our customer marketing platform (Klaviyo) so we can send you personalised size recommendations in future communications. You can unsubscribe at any time using the link in any of our emails, or request deletion of your data by emailing us at hello@nobodysprincess.com.au with Privacy Request in the subject line.
Aggregate review
We may review aggregate patterns across all recommender submissions (for example, common measurement combinations or the distribution of recommended sizes) to help us improve our sizing and product range. This aggregate view does not include any personal information and is not linked back to individual customers.
Fit Quiz
Our Fit Quiz helps you find the right product based on a few quick questions about your shape, height, and preferences. We handle data from the Fit Quiz differently depending on whether you choose to enter your email at the end.
If you don't enter your email
When you complete the quiz without providing an email, your responses and the recommended product are saved to our anonymous research store. This data is not linked to your name, email, IP address, browser, or location, and we have no way to identify you from it. We use it to understand which products and styles are most relevant to our customers and to improve our recommendations.
Because there is nothing tying this data to you personally, we cannot retrieve or delete an individual submission later — the data is not linked to anything that could identify it as yours.
If you enter your email
If you choose to enter your email to receive a copy of your quiz result, your responses, the recommended product, and your email address are saved together in our research store. We also save light technical information at the time of submission (your browser type, the country and city your visit came from, and a one-way hashed version of your IP address used only for spotting duplicate submissions). This information is not used to identify you personally and is never combined with other data about you.
Your email and quiz result are also added to your profile in our customer marketing platform (Klaviyo) and you'll receive a short series of follow-up emails about the product we matched you with. You can unsubscribe at any time using the link in any of those emails, or request deletion of your Fit Quiz data by emailing us at hello@nobodysprincess.com.au with Privacy Request in the subject line.
Aggregate review
We may review aggregate patterns across all quiz responses (for example, the most common body shapes selected, or the distribution of recommended products) to help us improve our product range and recommendations. This aggregate view does not include any personal information and is not linked back to individual customers.
Automated decision-making
We use automated systems to recommend sizes and products. When you use our Size Recommender, the system compares your measurements against our garment specifications and suggests the best size and length. When you take our Fit Quiz, the system uses your answers to suggest the most suitable product and style for you. These recommendations are based solely on the information you provide and our product fit data. They are intended as a guide and do not replace your own judgement about fit, comfort, or personal preference. If you'd like to discuss a recommendation or get a personal opinion before purchasing, you can contact us at hello@nobodysprincess.com.au.
Cookies and similar storage technologies
When you visit our website, we and our service providers use cookies, local storage, session storage, and similar storage technologies to operate the site, remember your preferences, analyse usage, and deliver relevant marketing.
You will see a cookie banner the first time you visit our site, where you can accept all, decline all, or manage your preferences across the following categories:
- Required — essential for the site to function (cart, checkout, login, security). These cannot be turned off.
- Personalisation — remembers details about your activity to personalise your next visit
- Marketing — used by us and our partners to optimise marketing communications and show you ads on other websites
- Analytics — helps us understand how visitors interact with the site so we can improve it
You can update your cookie preferences at any time by clicking the cookie settings link in the footer of our website.
Third party services we use
We use the following third-party service providers to operate our store. Each provider operates under its own privacy policy and only processes your personal information for the purposes we engage them for.
|
Provider |
Purpose |
Category |
|
E-commerce platform, hosting, order management, analytics, marketing pixel |
Essential, Analytics, Marketing |
|
|
Payment processing |
Essential (payments) |
|
|
|
Payment processing |
Essential (payments) |
|
Payment processing |
Essential (payments) |
|
|
Payment processing |
Essential (payments) |
|
|
Email marketing, customer profiles, onsite forms |
Marketing |
|
|
Hosting and storage for our internal Fit Quiz data store |
Essential, Analytics |
|
|
Internal data store for Size Recommender submissions and project management |
Essential, Analytics |
|
|
Product reviews and ratings |
Personalisation, Marketing |
|
|
Wishlist functionality |
Personalisation |
|
|
Web analytics |
Analytics |
|
|
Error monitoring and site stability |
Essential |
|
|
Behavioural analytics and session recording |
Analytics |
|
|
Website analytics |
Analytics |
|
|
Advertising and audience tracking on Facebook and Instagram |
Marketing |
|
|
Customer messaging via the chat widget |
Essential |
|
|
Shipping label generation and order fulfilment |
Essential (fulfilment) |
|
|
Returns management |
Essential (fulfilment) |
|
| Australia Post | Shipping carrier and tracking | Essential (fulfilment) |
We may engage other service providers from time to time. We will keep this list reasonably up to date. For the full list of cookies and storage set on your device, you can use the cookie preferences link in our footer.
How we disclose personal information
We may disclose your personal information to:
- Service providers listed above, who process your personal information on our behalf to provide their services to us
- Business and marketing partners for marketing services, advertising, and analytics. Where you reside in a jurisdiction that requires it, you can opt out of these uses through your cookie preferences or by contacting us
- Third parties you direct us to such as shipping carriers when you place an order, or social platforms when you use a social login or sharing widget
- Affiliates or our corporate group
- Legal recipients in connection with a legal process, business transaction (such as a sale or merger), or to protect our rights and the rights of our users
We do not sell your personal information.
International data transfers
We use service providers based outside Australia. Specifically:
- Klaviyo stores email and customer profile data on servers in the United States
- Shopify stores customer, order, and store data on servers located in the United States, Canada, and other regions
- Netlify stores Fit Quiz data on servers in the United States
- ClickUp stores Size Recommender submissions and our internal project data on servers operated by Amazon Web Services, with regional hosting available in the United States, Europe, Asia Pacific, and Australia
- Microsoft, Google, Meta, Apple, and PayPal process data through their global infrastructure, which includes servers in the United States and elsewhere
- Other providers listed above may process data in their own jurisdictions
These providers are bound by data protection agreements that require them to handle your information in line with privacy standards equivalent to those in your country of residence. If we transfer personal information from the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or the UK's equivalent contracts, unless the transfer is to a country that has been determined to provide an adequate level of protection. By using our website and providing your information, you acknowledge that your data may be transferred to and stored in these locations.
Marketing communications
If you sign up to our email list, place an order, or opt in via our Size Recommender or Fit Quiz, we may send you marketing emails about new products, sales, sizing tips, and brand news. We use Klaviyo to deliver these communications.
You can unsubscribe at any time using the link at the bottom of any marketing email. If you opt out, we may still send you non-promotional emails such as those about your orders, account, or returns.
Children's data
The Services are intended for adults. We do not knowingly collect personal information from children under 18. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms are defined in applicable law.
Security and retention
We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. No security measures are perfect or impenetrable, and we cannot guarantee perfect security. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
We retain your personal information only for as long as we need it for the purposes described in this Privacy Policy, or as required by law. As a guide:
|
Data type |
How long we keep it |
|
Account information |
While your account is active, plus 7 years after closure for tax and legal records |
|
Order and transaction records |
7 years from the date of the transaction (Australian tax law) |
|
Marketing email subscriptions |
Until you unsubscribe or request deletion |
|
Customer support communications |
Up to 3 years from the last interaction |
|
Size Recommender data with email (Klaviyo profile) |
Until you request deletion |
|
Anonymous Size Recommender submissions (no email provided) |
Indefinitely (no personal information attached and not retrievable to a specific person) |
|
Fit Quiz responses with email (research store and Klaviyo profile) |
Until you request deletion |
|
Anonymous Fit Quiz responses (no email provided) |
Indefinitely (no personal information attached and not retrievable to a specific person) |
|
Cookies and storage technologies |
Varies by category — see your cookie preferences for detail |
|
Legal hold or dispute records |
For the duration of the legal process plus any required retention afterwards |
When we no longer need your personal information, we will delete or de-identify it.
Your rights and choices
Depending on where you live, you may have some or all of the rights below. These rights are not absolute and may apply only in certain circumstances. We may need to verify your identity before responding to a request.
Rights available to most customers
- Right to access or know — request access to the personal information we hold about you
- Right to correct — request that we correct inaccurate information
- Right to delete — request that we delete personal information we hold about you
- Right to portability — receive a copy of your information in a portable format and ask us to transfer it to a third party
- Right to opt out of sale or sharing — opt out of any uses of your personal information for targeted advertising. We do not sell personal information, but you can manage targeted advertising preferences through our cookie banner
- Right to manage marketing communications — unsubscribe from marketing emails at any time
Australian residents
If you are an Australian resident, you have rights under the Privacy Act 1988 (Cth) including the right to access the personal information we hold about you and to request corrections. To exercise these rights or make a complaint, contact us at hello@nobodysprincess.com.au with Privacy Request in the subject line. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
New Zealand residents
If you are a New Zealand resident, you have rights under the Privacy Act 2020 including the right to access and correct personal information we hold about you. To exercise these rights or make a complaint, contact us at hello@nobodysprincess.com.au with Privacy Request in the subject line. If you are not satisfied with our response, you can contact the Office of the Privacy Commissioner at privacy.org.nz.
UK and EU residents
If you are located in the UK or European Economic Area, you have additional rights under the UK GDPR and EU GDPR:
- The right to object to certain types of processing, including direct marketing
- The right to restrict how we process your information
- The right to withdraw consent at any time, where we rely on consent as the legal basis for processing. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal
- The right to lodge a complaint with your local data protection authority. For the EEA, you can find the relevant authority here. For the UK, you can contact the Information Commissioner's Office at ico.org.uk
California residents
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect about you, the right to request deletion, the right to correct inaccurate information, and the right to opt out of the sale or sharing of your personal information. We do not sell your personal information. To exercise your rights, contact us at hello@nobodysprincess.com.au with Privacy Request in the subject line.
Canadian residents
If you are located in Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA) gives you the right to access the personal information we hold about you and to request corrections. To exercise these rights or make a complaint, contact us at hello@nobodysprincess.com.au with Privacy Request in the subject line.
Global Privacy Control
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out of the sale or sharing of your personal information for the device and browser you are using. To learn more about Global Privacy Control, visit globalprivacycontrol.org. Other than Global Privacy Control, we do not currently recognise other "Do Not Track" signals.
Authorised agents
You may designate an authorised agent to make requests on your behalf. We will require proof that you have authorised the agent to act for you, and we may need to verify your identity directly with us.
We will not discriminate against you for exercising any of these rights.
Third party websites and links
The Services may contain links to websites or platforms operated by third parties. If you follow these links, you should review their privacy and security policies. We are not responsible for the privacy practices of third-party websites.
Information you share on public or social platforms may also be viewable by other users of those platforms.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside. Shopify also uses some of this data to provide enhanced features. In these circumstances, Shopify is responsible for the processing of your personal information.
To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights through the Shopify Privacy Portal.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the Last updated date, and provide notice as required by applicable law.
Contact us
For any questions about our privacy practices or this Privacy Policy, or to exercise any of your rights, please email us at hello@nobodysprincess.com.au with Privacy Request in the subject line.
You can also write to us at:
Nobody's Princess
203 Rooks Road
Vermont, VIC 3133
Australia
For the purpose of applicable data protection laws, Nobody's Princess is the data controller of your personal information.